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[Business] Few books by Bernard Marr

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Post time: 15-6-2019 20:22:34
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Edited by pokeris4fun at 15-6-2019 08:40 PM

Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Solve Problems by Bernard Marr

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  Cyber-solutions to real-world business problems
Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others.
Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries:
   Understand how specific business problems are addressed by innovative machine learning methods   Explore how current artificial intelligence applications improve performance and increase efficiency in various situations   Expand your knowledge of recent AI advancements in technology   Gain insight on the future of AI and its increasing role in business and industry   Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results by Bernard Marr

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The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario.   Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers   Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more   Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking   Develop your own big data strategy by accessing additional reading materials at the end of each chapter

Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things by Bernard Marr

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Less than 0.5 per cent of all data is currently analysed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Bernard Marr's   Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage.

Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability,   Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.  

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soothsayer + 20 thanks. i am sure these are good
Pedro_P + 215 Thanks for sharing. 2019/154#/271#
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